When NewLook approached us to create a competition based campaign for DSF we knew the #SelfieMosaic would create the type of in-mall and online buzz that would have the town talking. Over two weeks in two malls, New Look created a stunning stand featuring the selfie photo station on one side and the Mosaic on the other, shopper by shopper evolving the mystery fashion portraits and in turn giving away great prizes. Throughout the campaign discount vouchers were given to shoppers, with two sets of grand prizes if 2500aed wardrobe makeover and spot prizes of 50AED store discounts. The stands were abuzz at both locations – Dubai Mall and Ibn Batuta malls – with celebrity visits by the influencers behind the campaign. The detail of the fashion portraits was rich and clear and shoppers were excited to see their selfies be a part of the competition and the mosaic. For more details about ~SelfieMosaic visit www.fb.com/selfiemosaicĀ 

 

 

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